Where Should You Host Your Video Content?
With a summer full of big sporting fixtures, we thought it was about time to write about a match all on our minds… YouTube vs. Vimeo.
If you use or want to use a video hosting platform to gain brand recognition from a vast audience, then you are probably wondering which platform would be best for your business.
Ultimately it will depend on your objectives; what type of videos are you producing, who’s your target audience, what’s your budget?
Both YouTube and Vimeo have pros and cons which we’re weighing up so you don’t have to!
The Background Information
YouTube is a video sharing website created in 2005 and has been owned by Google since 2006. Users of YouTube can upload, view, share and interact with videos.
Vimeo, on paper, is pretty much the same thing; it’s another video hosting platform on which users can upload, view, share and interact with videos. It was founded in 2004, so just a little bit older than Youtube.
In a nutshell, they both differ in the audience that use each platform and the quality of videos that are posted and viewed.
Pros of YouTube
Popularity: with more than 1 billion users visiting YouTube each month, it is undoubtedly the most popular platform of the two. Over 6 billion hours of video are watched each month and over 100 hours of video are uploaded everyday. Your video has the potential to reach a vast worldwide audience and could be viewed by thousands of prospects.
Google Ranking and SEO: as we mentioned before, since 2006 YouTube has been owned by Google. This means that all the content you upload to YouTube will be cached in Google and show up in the search engines. It’s important that your video is optimised for the right keywords so that Google can find it and help place it in front of your target market’s searches.
It’s Free: one important factor of YouTube is that it is completely free! There are optional features within YouTube that sometimes require payment, but in the main the video sharing platform is entirely free for users.
Unlimited Use: YouTube is also completely unlimited. There are no hidden costs dependent on how much you use the platform. You can upload as many videos as you like, and share, like and comment as often as you want.
Advertising: adverts can be a highly effective video marketing tool. YouTube offers an advertisement service called TrueView Instream Ads which allows you to pay to have your videos shown before the start of other videos. Viewers see five seconds of your ad and then can keep watching or they can skip it. You pay a ‘cost-per-view’ if they choose to watch more than 30 seconds of your advert. This helps ensure that only people who are interested in your services will continue to watch your ad; you will only be paying for your prospects to watch it who are likely to go on to purchase from you.
Analytics: uncover key insights of your YouTube channel with the platform’s built-in analytics. This data can help you identify what videos have worked well and been most effective which can come in handy when planning future videos. You can look further into analytics such as demographics, subscribers and engagement.
Cons of YouTube
Quality: the quality of videos on YouTube is slightly less of that than on Vimeo. YouTube reduces the quality of the video but does offer a HD setting to play videos.
Noise & Distractions: due to the vast amount of users, it is likely that potential prospects will not find your videos without using effective video marketing techniques. There’s a lot of noise that you will have to battle against and so it pays to know how to optimise your video so that it is found.
Branding: YouTube enables you to customise your channel with your branding, this includes adding icons, descriptions, titles, captions and a banner. However, the YouTube logo is always visible and may detract attention from your brand.
Pros of Vimeo
Quality: Vimeo’s compression settings result in better quality videos which is a major advantage. This is really good to take note of if you’re wanting to use your video on your website as the quality will not be lost. Your brand will be portrayed in the best light and your video will look it’s finest.
Customisation & Branding: you can completely customer the video player on Vimeo. You are entitled to remove the Vimeo branding and replace it with your own brand’s colours. This makes the video player entirely your own and means that viewers will only see your brand and logo and will not be distracted by Vimeo’s.
Support: while you can get a free Vimeo account, a lot of extra features come with the paid versions of the video hosting platform. Vimeo’s support team are also very dependable and helpful so you can be reassured that you will be helped with any questions or queries that you may have.
Accounts & Stats: Vimeo also has account statistics that enable to you to monitor your video and the effectiveness of it. You can monitor your statistics for the week, month and year, including where your video has been viewed in the world, your top performing videos and your plays, loads, likes and comments. However, you pay for the privilege. This tool is only available on the paid accounts – Vimeo Plus and Vimeo Pro.
Cons of Vimeo
Audience & Traffic: if your aim is to get your video seen and viewed, is the audience size. In comparison to YouTube, the number of people using Vimeo is a lot less than the billion users of YouTube.
Paid Accounts: you can use a free, standard Vimeo account but there are a lot of restrictions in this account. Vimeo also states in their terms of service that you should have a paid, Vimeo Pro account (the most expensive at $199.00 per year) for commercial viewing. So if you did want to promote your brand, products or services, then you would be required to have a paid account.
Restrictions: there are still account restrictions with the paid accounts; the more you pay for an account, the less restrictions there are. But there are still restrictions when using the Vimeo Pro account. For example, you will get 50GB of upload space and you will stop receiving views once they have reached 250,000. If you want more, guess what? You’ll have to make a purchase in the Vimeo Store.
No SEO Benefits: you will not receive the same SEO benefits that you do with YouTube. Videos on Vimeo are displayed in search engines like Google but it is not as many that are shown from YouTube. This may be due to the volume of videos that are uploaded to YouTube but Google obviously takes preference to YouTube.
What We Use
At GingerVideo we use both YouTube and Vimeo. Vimeo is where we host our embed videos on our website so that they look their very best in terms of quality and size. We use YouTube almost like a social media to host our videos and engage and interact with prospects. We optimise all of the videos that we produce using Video Marketing Techniques that ensure that our videos are found by viewers on YouTube and Google.
So, who wins this match of YouTube vs Vimeo?
Well we have strong competition from both teams, Vimeo in the blue and YouTube in the red and white. Each side have their own benefits and drawbacks but both can play a vital role in your Video Marketing.
YouTube has the bigger audience and has more traffic than Vimeo so your video can be seen and viewed many times and is more likely to be found in search engines, but if it is quality and not quantity that you are after and you have the budget, then maybe Vimeo is the platform for you!
We hope you found this blog post useful. If you have any questions about where you should be uploading your video, please feel free to get in touch!