It’s that time of the year again! Now that the Christmas period is over and the decorations are all put away, our thoughts have turned to the turning of another year, and what 2019 might have in store for us. As business owners, we’re doing a lot of planning, trying to work out what to do with the business over the next 12 months. And for us, that means a whole lot of video!
But if you’re like us, then you might be a bit sceptical when you see titles like this. After all, how do you know that the latest new thing is actually a trend, and not just a fad that will blog over in a few months? And we hear you. But all the signs point to video being here to stay, and bigger than ever in the near year. So today we’ve rounded up some of the biggest and popular most up-and-coming trends in video marketing that could help your 2019 go off with a bang.
Google bought YouTube way back in 2006, and since then they have been slowly developing the video side of things, creating a really solid base for all things video marketing. Now, they are very overt about the fact that they value video content, and will rank it highly and favourably in search results. So if you’re looking to boost your online presence and SEO over 2019, video is an absolute must. And thanks to AI ( which can transcribe your audio into text and closed captions) and the recent announcement of a video preview carousel from Google, videos are becoming more searchable than ever.
Going Live In 3,2,1
In the past, video has been very pre-planned, curated and staged. But over 2018 we’ve seen a rise in ‘live’ videos from brands, and we think that’s only going to increase in 2019. Since live streaming services have been brought into social media platforms, more and more businesses are embracing the ‘uncut’ nature of live streaming video. Not only have these been shown to retain viewers longer than pre-recorded videos, but they encourage more engagement from viewers as well, which is always good for brand growth. In fact, when asked, 80% would rather watch a live video from a brand than read a blog, and 82% prefer a live video than a social post. So when you’re trying to figure out what to fill social media with, try putting live video into the mix.
Blogging is one of those things that has been around for a long time, and it’s now well-established as a marketing tool. But it’s cousin, vlogging, hasn’t got as much coverage. Until recently, vlogging was something best left to YouTubers, documenting their lives for views. But now, vlogging (or video-blogging) has exploded in the business world and has become a major trend in content marketing. Vlogging can help you connect with your viewers and create a real sense of authenticity around your brand, build up a community of like-minded people, and can even earn you money through things like corporate sponsorships, product placement and native advertising. But for us, vlogging is all about bringing the voice of your business to life on camera in a simple, genuine way.
The world isn’t 2 dimensional, and now users are demanding a broader view of the world. With the recent advent of 360-degree video content, users are able to control their own perspective for a more immersive experience. They can choose what they look at, and even pick their own path through a video for a truly unique video experience. But the technology is still new, and so far the applications don’t reach all industries equally. Studies have shown that there are 5 main sectors that 360 video has proven popular in: sports and travel, live entertainment, movies, news and documentaries, and television shows.
Let’s Get Vertical (Video)
Despite being universally hated in the past, especially by video professionals, vertical video is becoming all the range. This is partly because of platforms like Snapchat, which introduced ‘stories’ in 2013 that could only be filmed in vertical formats. Since then, the brands have been piling on with vertical video-enabled platforms, with Instagram, Facebook and Twitter all supporting vertical video. This is mainly because it’s more natural to view on mobile devices – since phones are vertical, and that’s the most comfortable way to view video. And for brands who use vertical video, it’s bringing huge results. Take the guys at Wibbitz, who found that vertical videos got nearly for times more engagement than square videos on Facebook, and 2.5 more on Twitter. So if you want to see big results in 2019, vertical video might be the way to go.
At Ginger Video, we love helping businesses get real results from their video marketing efforts, and it’s great to see video being placed so highly in so many marketing strategies for this year. But you shouldn’t just decide to ‘do video’ and head in without a plan. To get the best results from your video marketing, you need a solid strategy, a clear understanding of what you want to achieve, and a great partner to help you do it. And that’s us. Our video marketing plans are all strategically driven, designed to deliver real results with excellent video. If you would like to find out more, just get in touch with the team and start your 2019 off with some great video.