Whiteboard Animation Video Explained [A Short Guide]

January 15, 2021

What is a Whiteboard Animation Video?

Video marketing has become increasingly popular over the last few years, with many businesses worldwide adopting video as part of their digital marketing strategy. This is largely due to where the market is heading, given that people find it easier to engage with video content.

Incorporating video is one thing, but you really need to consider the style of video in your marketing campaign. One of the most popular types of video production and animation is whiteboard animation, which can work for a variety of businesses looking to achieve different goals with their video marketing campaigns.

Animation Video marketing strategy

Whiteboard Animation Explained

Whiteboard animation videos show images being drawn on the screen, almost like you’re watching an artist sketch. Typically, the script is a third-person narrative or a use-case example which supports the story that’s being told through the drawings.

They are often called animated explainer videos because of their popularity in video content that outlines a step-by-step process, or content which simplifies a complex procedure. These types of videos are easy to engage with, given that people find it easy to watch the words and images unfold, and a voiceover can help drive the message home. The best part about this type of video marketing is that it can work for almost any business.

Uses for Whiteboard Animation

Whiteboard videos show images on a surface, typically a white background (hence why it gets its name). If you are familiar with these animation videos, you’ll know that they have a simple and effective way of capturing your attention. That’s what makes these videos effective tools for businesses trying to tell a story or convey a message.

So for a business that wants to create whiteboard video content, what can they produce with them?

  • Product videos

Whiteboard videos that showcase specific products and offer a deeper insight into their features, benefits and uses are often used by businesses that sell directly online. This type of video content goes well on product pages, as it saves customers valuable time reading descriptions.

Whiteboard Animation Video
  • Overview explainer videos

These videos don’t really go into the “how” but focus instead on the “why” businesses do what they do. These examples are where whiteboard animation videos are truly effective.

  • Training animation videos

If a business is rolling out a new product, or training new members of staff, then whiteboard animation is great for training videos.

  • Mini-animations

Explainer animation videos can also go very well in presentations to help engage people in the room, and attract their attention.

You can see our more general portfolio of video work in our portfolio.

Millions of people watch YouTube videos every day, and video ads that aren’t relevant to the videos they’re trying to watch can be more annoying than helpful. However, if you target an effective, engaging animated video ad to the right audience, you stand a good chance of achieving good leads and securing visitors to your website.

Advantages of Whiteboard Animation

Whiteboard animation allows you to create professional videos that have several distinct benefits. These videos:

  • Are entertaining and eye-catching

Animated whiteboard video is very easy to watch and with a dabble of creativity, you can really make your videos worth watching. Customers like an emotive sell.

Below is an example of an Animation Video we produced for a client, which demonstrated the features and benefits of one of their products.

  • Can be developed in-house rather than on-site

On-site video production is something we do here at Ginger Digital, but we recognise that a whiteboard animation video is sometimes preferable for our clients and their audience. Whiteboard animation alleviates the time-sensitive nature of on-premise shooting.

  • Explain concepts in a simple way

These videos are excellent at explaining complicated processes, procedures and services and having experts like Ginger Digital on hand to visualise that, means you can educate your customers and prospects on what you do, very easily.

  • Are applicable to any business type

Every business has goals and objectives, and whiteboard animation videos are an excellent gateway into achieving those. Whether this is to educate or inform, encourage people to visit a particular page, fill in a form, or anything else, whiteboard videos can be used to your advantage.

  • Save costs on hiring actors, presenters or performers

Following on from saving on the on-premise costs of shooting the video, live-action content relies on third parties like presenters, performers or even actors. Whiteboard animation videos help to reduce the need for these.

Speak to a Whiteboard Video Animation Company

If you’re convinced that this type of video marketing is where you want to direct your next campaign, then get in touch with Ginger Digital today.

We create whiteboard videos but also our sister company Ginger Digital , as a video marketing agency, can help you distribute these videos across social media (Facebook, Instagram, LinkedIn and Twitter) as well as YouTube and in Google PPC campaigns.

Written by Jo Ginger

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