How Video Boosts Website Effectiveness

January 15, 2015

Boost the Effectiveness of your Website

Did you know that as well as taking pride of place on your website, video can make a massive boost to website effectiveness?

The trick is to plan how and when you’re going to use the videos, right from the conception stage.

So, how does video make such a big different? Here’s 4 good reasons:

1. Engages Attention on Your Website

Adding video to your website and online channels allow you to better reach visually-orientated potential customers in a powerful and engaging way. It’s also a better way of telling your story.

90% of information transmitted to the brain is visual and visuals are processed 60,000x faster in the brain than text

We’ve all heard of having the “attention span of a goldfish”. Video prevents your visitors getting bored and bouncing off of your site, decreasing your website which Google will love.

Visitors spend 6x longer on pages with videos on them

In addition to this, videos are easy to watch and require minimal effort from the viewer. They distribute a lot of information in a short period of time.

2. Increased Website Traffic

We’ve all heard about how video can increase website traffic, but how? In practice, it’s about using video as a marketing and sales tool, use it to lead people to your website and landing pages.

Over 6 billion hours of video are watched every month on YouTube

Social media sites can be used to share your video and gain traffic to your website, creating inbound links which will help your website.

3. Increase Sales, Conversions and Trust

Video adds a personal touch to your website and helps engage the viewer with your brand, while also cleverly guiding them through your website and sales funnel.

You can guide prospects where you want them to go with different call to actions and give the visitor an entire experience on your website.

64% of viewers are more likely to make a purchase through an online store after viewing a video

How could you use different types of videos to bring a potential prospect closer to clicking the ‘buy’ button?

A homepage video welcomes a website visitor; it’s likely to answer any initial questions they may have about your company, products or service. This could then guide the website visitor to other pages and videos to engage them further.

This helps substantiate trust with the viewer, which in turn can increase your sales.

4. Increase Brand Awareness

Video is extremely effective in increasing brand awareness. Your target audience can get to know your brand, understand your messages and learn your values.

Branded video content reaches nearly half of all UK Internet Users; half of these go on to click through to the brand’s website

Your brand’s messages can also be reinforced through the use of video; you can create a consistent brand image and message. This is what your potential customers will start to get to know and understand.

Video content on social media is a good way of gaining exposure and ultimately getting your company noticed.

5. Video Improves Search Engine Rankings

Google is giving more importance to useful, fresh and engaging content; it absolutely loves video content! Video is also indexed by Google which can hugely increase your search engine rankings.

Online video content can increase the chances of a front page Google ranking 53x

However, Google does only see video as a blank screen, and so there are some techniques that can help you with your search engine rankings. This includes adding video site maps, optimising a video with metadata and adding transcripts to the video to help with HTML.

Video can boost website effectiveness in many ways. It can help set you apart from your competition and stand out from the crowd. You can also see an increase in website traffic and see your statistics and analytics soar!

Although video can give your website character and encourage prospects to dig a bit deeper, the key to maximising the success of your video is to use it as a part of your marketing and sales strategy.

Developing a video marketing strategy will help you get the best return of investment.

If you’d like to find out more about developing a video marketing strategy, please do not hesitate to get in touch.

Or check out our other blog on How video can boost email open rates to find out more about the power of video.

Written by Jo Ginger

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