Using Video in Your Sales Funnel
Tip #1: Develop a Video Marketing Strategy
Here’s the 1st Tip in our ‘How to Use Video in Your Sales Funnel’ series of Video Marketing Tips, and to kick it off we’re talking video marketing strategies.
A video marketing strategy sits alongside your regular marketing plan and helps outline how you will use video in your marketing. It is important to ensure that any video content you use aligns with the overall goals of your company. The rewards of a well-planned video marketing strategy will be worth the investment of your video.
Click on the video below to discover Tip #1!
Here are some things you may want to think about as you embark on a video marketing strategy:
– What are your marketing aims?
– Where will people watch your videos?
– How long will you measure the success of your video?
– What is your budget?
Here’s Tip #2 !
You can also read our blog post and watch our Whiteboard Animation on The Importance of a Video Marketing Strategy.