We’ve talked a lot about the advantages of video for your business. But generally, we talk about them as a marketing tool – a way to generate new leads and convince prospects to buy from your business. In fact it’s such a popular thing to do now that 87% of marketers use video, and according to Google 50% of customers expect video as part of company marketing. But what if we told you that video isn’t just for marketing? That as well as being a great way to communicate with your customers, you can also use it to communicate with your team? It might sound odd, but businesses who use video as a communication tool often find they significantly reduce the number of emails sent between team members, there is increased clarity in instructions and better communication (in fact, we wrote a whole blog about that, which you can read here). If you’re not sure how you could use video in your internal communications, then sit tight, because we have some suggestions for you.
Connect Remote Teams
Remote working is increasingly common in a world where we can use technology to connect. And with businesses often operating out of separate offices sometimes hundreds of miles apart, it can be challenging to create a real ‘team’ dynamic. And sure, there are emails and phone calls, but there is always an element missing from them. There are no non-verbal cues to follow, leaving a lot of room for interpretation where there shouldn’t be. Video communicates much more than any phone call, and helps workers feel truly connected to their team, even if they’re in a different country! Whether these are live video conversations, pre-recorded training or announcements videos, or even a video stream of a conference as it happens, video connects teams in a way that written communications just can’t.
Walk Through Technical Problems
If your company uses internal systems and software, odds are they take a bit of getting used to. There may be training involved to be able to use them, or they may just have their own quirks. Training on software, solving basic technical problems and walking employees through processes can take up a lot of time for managers and IT support staff – time that could be spent more productively. So if you’re finding you tend to walk employees through a lot of the same issues, why not record the walkthrough as you go? That way, you can provide these practical video guides as a central resource, making it easy for others to learn, and freeing up time for support staff.
Streamline The Onboarding Processes
The process of onboarding a new employee is often very labour intensive. There is a lot of paperwork to do, and a lot of questions to answer from eager new hires. Often, they will go to a senior employee to ask their questions. While this is great for team building, it’s not great for productivity, especially for the senior staff who are being interrupted! A great way to get around this is to get senior staff to record their answers to those common questions in a video. That way, they only need to do it once, and their answers can be played for all future hires. If a new hire has a question that isn’t answered in the video, then the senior staff can add their answers, creating a training hub for easy access and smooth onboarding.
Announce New Products
New product announcements are really exciting, especially for the people in the business. But before they can be announced to the general public, your team needs to be briefed on what the product is, how it works and all of the common questions they will be answering in their day to day work. If the business wants to demonstrate a new product and educate employees about it, it’s pretty common to invite everyone into a conference room for a practical demo and Q&A. There is some really valuable information in those meetings, which is often lost once the meeting finishes. Developers can pack all of that information into release notes for the products later on, but they are then relying on people to read it. But with video, product teams can do online demonstrations of products in real time, take questions in chats and provide all the information needed in an informal setting. And because it’s been captured in video, teams can go back and re-watch it any time for a top up, or to answer a question.
At Ginger Video, we love helping businesses develop internal video communications. You could do this gradually, to gauge how your employees react to it, or you can implement a full video communications strategy from the ground up. But whichever way you go, make sure you are measuring the impact and taking feedback. Your employees are the one who will be interacting with these videos, so it’s important to make sure they are engaging with them effectively. If you would like some advice on interval video communications, or to hear about some of our work, we’d love to tell you about it. You can see some examples in our video gallery, or get in touch to book your consultation.