As video is becoming more and more popular, it can be difficult to know how to adapt your current marketing strategy to make it fit with Video, not just in your strategy but everyone else’s too. In this blog I am going to be taking you through some of the top rules for modern Video Marketing to make sure you stay at the top of your game… using Video Marketing!
The first rule for modern marketing is this:
Strategy is key
Strategy tackles the question of why? A strategy looks at every possible influencing factor, both predictable and unpredictable and comes to terms with the whole situation, not just one end result. This is why it is important that your first port of call when looking into video marketing is creating a strategy that gives you the best steps forward while looking at every outcome.
With this being said here are some important factors to consider when creating your own video marketing strategy:
Make it unique – make sure you know your business objectives and goals really well to make it as personalised to you as possible.
Know your customers – know your audience like the back of your hand, know what type of content they like and the tone that resides with them so your messaging can be perfect on every post.
Do your research – look into research tools and get data on audience & trends. These will help you stay trendy as well as informed about the subject of your campaign.
Remember your budget – make it a consideration and make sure you can achieve your strategy with the budget you have been set.
Planning is your friend!
It seems obvious, I know but you’d be surprised about how many people forget just how important planning is! Planning is all about the ‘how’ when it comes to carrying out your strategy. Plans focus on constructing marketing campaigns and promotions that will achieve the ‘what’ in your strategy. When making plans, you want to align them with your video marketing strategy. The easiest way to do this is to make the end goal of that plan SMART.
S – Specific
M – Measurable
A – Achievable
R – Relevant
T – Time based
Find your format
This can be a confusing rule, but it is probably the most important if your end goal is to create brand awareness or authority. It makes sure the thought in the forefront of your mind when creating a video marketing campaign is what is your company signature? And does it align with your company’s messaging?
For example, if you want to be considered as a serious law firm, you aren’t going to be using a chalkboard font for your Facebook graphics. You will want a clean and fresh font that reflects the work you do. Small elements like font can make all the difference.
Optimisation never hurts
This is another important rule, especially within Video Marketing, adding SEO and Keywords behind a video can really make a difference when it comes to how high you want your campaign to rank whether it is on your social media or on your website/landing pages. Even within Google ads.
Making sure your campaign is optimised makes sure you appear higher in the search engine and therefore drives more traffic to your website or social media depending on what you are marketing and where.
Measuring! Analytics! SWOT!
If you aren’t reviewing and measuring your results within campaigns and video marketing strategies then you’re missing a big trick. Using tools like Google analytics can make a huge difference to the way you structure, distribute, word or layout your plans within the video marketing strategy.
If you aren’t fond of using tools like Google analytics or just want a quick and easy way to establish where your strategy is going then using things like a SWOT analysis could be the way to go.
A SWOT analysis is looking at the strengths of your product or service and your competitive advantages for the given goal, the weaknesses that only have to be as simple as a candid evaluation of your competitive disadvantages.
Discovering the opportunities that your product or service can provide and looking into new tactics that might work as well as gaps in the market you are specialising, and finally any threats including risks and competitive forces, such as the strengths of your competition that you might not be a strong in.
This one is much less seen as a rule than the rest but jut more of an obvious ‘next step’. If you have followed all the modern rules lined out today you might find that there are changes that you either want to make or need to make in order to make you video marketing strategy the best it can be, which is ultimately our goal for you.
If this is the case then make sure you set time aside in order to make the changes you need to and then readjust your marketing strategy so you can implement those changes.