You’ve probably heard by now, but just in case you haven’t, we’ll say it again. Video is one of the single most powerful tools you have in your marketing toolkit. And if you’re not using it, then you’re missing out big time. Video has gone beyond being the ‘new kid on the block’ in terms of marketing, and has quickly become a staple that all good brands wouldn’t be seen without. Businesses big or small can benefit hugely from having video as part of their marketing strategy for 2019, and we think you should be one of them. But don’t just take our word for it – here are 3 reasons you should have video on your website in 2019.
It’s How People Are Consuming Content
When you get right down to it, the best way to get results from your marketing is to create the kind of content they want to see. And right now, people want video content. As much of it as humanly possible. Research from HubSpot has shown that over 54% of customers want to see videos from brands over other types of content, and predicted that by 2019 , 80% of all internet traffic would come from video. And that’s not just a pipedream number – the study, done in late 2017, already showed 74% of all internet traffic coming from videos. So now it’s 2019, and video is officially taking over the internet.
It Creates A Unique Website Experience
In the modern world of hyper-interactivity, customers are looking for more than just a static brochure website. They want a compelling, interactive experience around your brand so that they can build a real, active connection with it, and not just a passive one. If you can give users something to interact with, to share and to invest their time in, you are much more likely to convert them. And with so many brands still not using video on their website, you will be creating a more unique experience for your users. We have some great examples of how brands are using video on their website on our portfolio page.
It’ll Give Your Inbound Marketing A Great Boost
Inbound marketing is a tricky one to get right. There are so many moving parts that it can feel like a challenge sometimes to figure out what works and what doesn’t. Video is something that’s been proven time and time again to generate results. In particular, videos are great for:
As we’ve mentioned before, YouTube is the second largest search engine in the world, and is owned by Google – the largest search engine. Video content can be keyword optimised, giving Google more opportunities to find and rank your website. On top of that, video also keeps people on your web pages for longer, which is another tick in the SEO box.
Video is a incredibly shareable form of content – one of the most shared in the world in fact. So putting one on your website is a great way to get your business found online. And when you create original video content (instead of sharing others), your social media and email marketing efforts are maximised because you’re driving people to your website, instead of away.
If you’re selling products online, then video has even more benefits to offer. E-commerce websites are seeing huge spikes in videos converting customers once they have entered the buying funnel. In fact, studies have shown that visitors are 85% more likely to buy a product if they watch an explainer video first. If that stat isn’t worth creating some content for, we don’t know what is!
At GingerVideo, we live and breathe video. We believe that a good video really can transform your website from a static, inactive brochure into an interactive, colourful conversion machine. We’ve worked with hundreds of business owners to create explainer videos, introductory videos or just epic marketing videos for their websites, and we can help you too. Just get in touch with us today to book your free consultation.