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New Year, New Video!

January 10, 2017

Get Your Video for 2017!

As we wave goodbye to 2016 and welcome the new year, everyone is busy planning and putting in place marketing strategies for 2017.

A new year means new aims and objectives for your business, a whole lot of thinking towards new campaigns and a new budget to put them into place. Make 2017 the year you take your marketing strategy to the next level and introduce video.

Is video missing from your marketing strategy?

2016 was the year that video became increasingly popular – and statistics show  it’s only going to snowball into something bigger!

4 Reasons to Use Video This Year:

1. Better Engage Your Target Audience

We’re close to having our parcels delivered by drones within an hour of ordering; we live in an age where we expect things almost instantly. And so, the amount of time you have to engage an audience is decreasing; you only around have 5-7 seconds to grab someone’s attention before they lose interest.

It has become harder to grab the attention of the consumer with plain text and now, visuals are taking over. The majority of people would rather watch a short video where the message is put across quickly, concisely and is easier to understand. People are more likely to interact with content they enjoy and understand.

2. Increase Conversions

People are more likely to become engaged and buy in to your brand with video and it’s proven that video does improve conversion rate!

71% of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content.

You can include targeted CTA (call to actions) to lead the viewer to the next step you want them to take, whether it be to sign up for something or to contact you!

3. Boost Website Traffic

Websites that include video will encourage viewers to spend longer on the site and can help guide them through different aspects of your website.

A massive 81% of people now feature video on their company website.

As a part of the algorithm for search rankings, Google loves video – as a viewer spends time watching the video on your website, Google will understand that it must have quality content and therefore will help improve search engine rankings.

4. Advance Your Social Media Marketing

2016 saw Facebook and Instagram video completely take over; Facebook alone generates 8 billion video views a day on average. You can’t surely still have an excuse as to why you’re not using video in your social media marketing?

Visual content is favoured by social media algorithms. If more people are viewing your content then the social media site is more likely to put it in front of an even larger audience. This will increase the amount of people who have the opportunity to be engaged with your brand.

If you’re not yet using video in your marketing strategy, make 2017 the year you embrace video marketing! Take your marketing strategy to the next level and make it bigger and better than the year before. Perhaps it’s time to review your video marketing strategy and invest in new video productions if you’re already using video.

 

We hope you found this blog post on why you should be using video as a part of your video marketing strategy this year useful. Feel free to let us know your experiences with video or questions in the comments section below.

If you’d like to see more of the types of videos we produce, visit our Video Gallery.

Written by Neil Ginger

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