If you’re unsure about how to upload a video to your LinkedIn company page or profile and want to get the low down on how to do it, you’ve come to the right place. Video can be a powerful tool on social media and this is why we recommend companies to include it into their social media strategy wherever they can. Video boost conversions, builds trust, Engages every aspect of your audience, its perfect for mobile and desktop users and Google loves it!
How To Upload The Video
Step 1 – Open LinkedIn and head over to your company page or your profile, find the dialogue box and select ‘Video’ in the bottom right hand corner.
Step 2 – Once you’ve clicked on the box, find and select the video file that you would like to upload.
(Side Note: Some things you need to consider when you are deciding on the video you want to upload-
Supported video formats: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
Supported audio extensions: AAC, MP3, and Vorbis
Max file size: 5GB
Minimum file size: 75KB
Max video duration: 10 minutes
Minimum video duration: 3 seconds
Make sure to create your video in Landscape. LinkedIn doesn’t currently support square videos.)
Step 3 – Once you’ve selected the video you want to upload, you then have to caption your video with relevant and interesting copy that will give context to the video. If you want your audience to go to a certain place make sure you include the link to where you want them to go.
Step 4 – Once you’ve completed all the above steps, its time to share your video! This is where you can change your post settings if you want anyone to see it or you can target a specific audience among your followers.
Where You Can Share on LinkedIn?
The videos you choose to share can be uploaded on both personal and business pages to increase your engagements so don’t be afraid to branch out and use video, if you haven’t used it before now.
If you’re stuck, or think you’ve gone wrong on any of the steps above then watch the video below to get a visual step by step to see exactly how its done.
To find out the Difference between Native video and linking a video check out our blog: 4 Benefits of Native Video or check out this blog on 4 Ways Your Brand Should Be Using Video Content On LinkedIn.