Video ads are everywhere these days, and it’s easier than ever to widen your audience by using them. They appear as ads on webpages, during YouTube videos, and over all kinds of social media. Advertising has been made simple and extremely accessible, but that doesn’t make video production any simpler.
For any business, producing a video ad is one of the most engaging and entertaining ways to present yourself to your audience and further your reach to the rest of the public. In an age where most have access to technology, and many are glued to their phones, getting out your message is easy.
In just a couple of minutes, you can create a fun, interesting, and bold message that will play for an audience across multiple screens all over the globe. TV commercials are typically quite expensive but taking out an ad on YouTube will cost significantly less and will benefit from lesser time constraints. Your YouTube ad can be as long as you want it to be, and the first five seconds cannot be skipped, which means you have a minimum of five seconds to get your message across before moving on to the rest of your ad.
With YouTube and Facebook, you can take out ads and sponsor your posts. Enabling you to create instant awareness of your brand for your clients and target audience. But there are a few points that you should try to take into account; these will help you get the best production for your video ad, without accidentally embarrassing your company or wasting production costs on ineffective advertisements.
Keep Your Video Ad Brief
Yes, the internet makes your video ad duration flexible, but that doesn’t mean that you need to create a five-minute ad to share online. In fact, most people will skip long video ads, and many find those that are over 30 seconds to be boring and arduous. You have the freedom to tell your brand’s story in a creative and engaging way by using short, meaningful and enticing messages.
You automatically have the attention of your audience when you advertise online. It’s impossible to ignore a video ad’s visuals and its audio (unless your computer is muted, of course), until the ad is closed or skipped. Having the attention of your viewers is valuable, so don’t make your videos so long that they feel like they’re suffering through them.
Understand The Limitations
Even online video ads have limits. Once you’ve decided the length and chosen a message to include, try your best to become your audience. Envision using your own product and the kind of things you would expect to be said about it. Don’t make your product or services more than they are.
Finally, a good video ad may have a strong script and great actors, but that doesn’t mean that it will be immediately effective. These things take time, and your product and your advertising should be as good as each other.
At Ginger Video, we believe the production values of your video say a lot about your business. Of course, you want the highest quality possible, which means a professional videographer is the best bet. If you would like to find out more about our video production services, please get in touch with us today.