How Does Video Marketing Work?

May 8, 2019

Video Marketing only works, if you put some work in too. We often get asked by our clients how we can be sure the videos we produce for them are going to bring a ROI? However, the reality of this is that we can’t predict anything unless you put in the work to ensure your video gets as much reach as possible.

So, to help you with this we have put together this blog to show you how video marketing can work in your favour and how to use video to show you are an expert in your field (if you weren’t one already).

A Picture Speaks 1000 Words.

You may not be surprised to find out that video can say a lot in a short amount of time. That’s if the messaging and visuals are good quality and provide a clear idea of the intent of the video.

Our brains process images and video 60,000 times faster that text. So, its no wonder that video accounts for almost 79% of all content posted on social media! Video is a great way of ensuring that your audience retains the information you want to present to them

Man with selfie stick

Brand Yourself As An Expert.

Having video content on your social media and other channels really shows your target audience that you know what you’re talking about. Video also serves the purpose of proving you are aware of all the interworking of your industry, as you were so confident, you made a video surrounding that specific topic, product or service.

Video Marketing also establishes you as a thought leader. As someone who is recognized as an authority in a specialized field your expertise will be sought after.  You may also be rewarded with public speaking offers and as a guest presenting at events.


Widens Your Audience To 2.77 Billion.

Yes you read that correctly, 2.77 billion! That is the amount of users there are projected to be on social media by the end of 2019. Users flick through news feeds and timelines to try and find anything to satisfy their need for information, whether that be useless information or insightful information!

A video is an information hotspot! It is also easily shared on multiple platforms, making it a great tool for marketing! Video also makes people stop scrolling because the prospect of stopping and absorbing information through a video is much more appealing that reading any posts that appear.

Hand from laptop screen

Here at GingerVideo we are a Digital Marketing Agency with Video at our heart and we believe in creating Videos that tell and sell your business.

To get your free video consultation: contact Neil or Jo today on 01488 6702441.

Written by Jo Ginger

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