Your Guide to Social Video Platforms

November 15, 2016

Which Social Video Platform Is Right For You?

Social Media Videos are becoming increasingly popular and we’re seeing more platforms develop a tighter focus on video; which makes video marketing accessible to almost everyone in this day and age!

Social Media Videos

Although using social media videos does require a little more time and attention that other content, it’s no longer a problem for smaller companies. Whether you’re an SME or a large corporation, social video marketing is available to anyone.

We’re breaking down 4 of the most important video hosting platforms to help you find the right tool for your business!

Find the Right Platform for your Business


YouTube logo, social media videos

With over a billion users worldwide, YouTube is now the 3rd most visited website in the world!

300 hours of video are uploaded to YouTube every minute; think how many that is a day!

With such a large potential audience, YouTube is great for business – anyone can upload a video! How successful that video is, is dependant on it’s content and the way you promote it.

YouTube videos also show up in Google searches! You can add SEO (search engine optimisation) to them through the titles and keywords.

Here’s a few tips for using YouTube to host your videos:

– Anyone can post on YouTube but its users seem to value good video production
– Shorter videos work well, videos that are between 16 seconds and 2 minutes make up 53.8% of all YouTube views
– Ensure your videos are optimised for mobile, 40% of all YouTube videos are watched on mobile


Facebook logo, social media videos

Facebook is the king of social media videos; it’s becoming increasingly dominated by video, the platform generates 8 billion video views on average per day.

The social networking site’s latest algorithm favours video. Videos are more likely to get a bigger reach, if the watch time is completed by the viewers it’s more likely they’ll appear in the stream to other people.

There are a few ways you can optimise your video for Facebook – shorter, square videos perform better in the stream. Videos on Facebook auto play in the stream so 85% of videos are watched without any sound; so including text can help catch the viewer’s eye before they scroll past.

Facebook also took over Instagram in 2012 – another great platform for video!

Here’s a few tips for using video on Facebook:

– Similar to YouTube there’s a large audience on Facebook of all ages, but viewers favour high quality video
– Optimise your videos for mobile – there are 1.03 billion active mobile users daily
– The better you promote your videos, the more likely they are to be shared in the stream


Instagram logo, social media videos

After the original picture sharing app was taken over by Facebook in 2012, Instagram introduced video in 2013. It became a rival for 7-second video sharing app Vine; Instagram surpassed Vine as it recently announced it’d be shutting down.

With 500 million users, 300 million users use Instagram everyday and is the place to share great visuals and content. However it seems to be a younger, teenage market on the app.

The app also recently introduced business profiles with new tools allowing any sized companies to be recognised as a business. They welcomed the introduction of analytics, the ability to promote posts and call to action buttons.

Here’s a few pointers for how to use video on Instagram:

– It’s important that you catch the viewer’s eye as people tend to scroll quickly through their feed
– 60 seconds is the maximum length for videos on Instagram so ensure to get your message across concisely
– You can create great looking content with a log budget due to all it’s editing options


Vimeo logo, social media videos

Vimeo is similar to YouTube; not quite a social media site but more of a video sharing platform. However, it’s not seen as a primary channel compared to YouTube. It is considered the platform where artists and filmmakers thrive.

With 170 million viewers monthly, the site offers various levels of paid accounts in addition to the basic free account and has recently introduced Vimeo Business this year. The new paid subscriptions offer marketing and analytics tools.

Here at Ginger we use Vimeo to host the videos on our website because of the ability to customise the video player, meaning we can add our branding to it.

Here’s a few tips for using Vimeo to host your videos:

– You can embed your videos in full HD
– Ensure the content of your video is optimised for mobile, all videos are fully mobile responsive
– You can customer the video player, choose which buttons you’d like to appear and add your branding

Whether you’re an SME or a corporate sized business, there’s a social video platform for you! However, there’s no reason why you can’t use them in conjunction with each other – make the most of using video!

We hope you have found this post about different social video platforms and social media videos useful. Hopefully it will have given you an insight into what platform is best for you!

Here’s 5 Reasons You Need to be Using Video on Social Media !

Written by Neil Ginger

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