It's The Most Wonderful Time of the Year!
The festive season is back! With a massive range of Christmas adverts being released this year, we thought that we’d compile a list of our favourites. This year, due to Facebook having autoplaying videos, John Lewis managed to amass 99% of the views that it’s previous campaign gained over 12 months, in just 2 days. This change proves how revolutionary video is becoming to marketing.
Interestingly, this year, every advert that we have featured, barring one, comes with a hashtag for use on social media.
Aldi – #AldiFavouriteThings
Aldi’s 2015 Christmas advert features a re-worded version of Julie Andrews’ My Favourite Things from The Sound of Music. The advert features everything festive from Christmas stockings to Santa climbing down the chimney. Aldi’s Tony Baines says: “We wanted this advert to reflect that our stores are the home of everyone’s favourite things this Christmas.”
With the advert’s multimillion pound production cost, how do you think they did?
Aldi – #JustCantWait
This Argos advert features an incredible amount of extreme sports, including snowboarding, BMXing and zorbing. In addition to these sports, an abundance of gifts are shown- showcasing a collection of stuffed minion toys amongst other things.
This ad is faster paced than your average Christmas advert. What do you think?
Cadbury – #Cadvent
This year, Cadbury have invested £10million into a very unique advent calendar idea. Calling it a ‘cadvent’ calendar, they have filled up 24 lorries with copious amounts of chocolate. These lorries will then travel around the UK to mystery locations, where on each day of December they will surprise a town or city with free chocolate.
Can they win the UK’s hearts by bribing them with free treats?
Harvey Nichols – #Giftface
Everyone has their standard #giftface. A face that is made having just opened a present that isn’t what you would have asked for. Harvey Nichols has taken this to a new level, with an advert featuring a woman who feels the need to make her #giftface after the opening of every gift.
Ungrateful or just being polite. What’s your opinion?
Intu – #IntuChristmas
Christmas is a time where everyone feels like a kid again. Intu took this concept and created an advert from it. The advert features many children who are partaking in traditional festive activities, normally undertaken by adults.
Commercial and digital director of Intu, Trevor Pereira says of their first ever Christmas campaign: “Christmas is an important time in the retail calendar, and a very special time for people, family and friends.”
How do you feel about this fun, creative advert?
John Lewis – #ManOnTheMoon
Of course we couldn’t compile a list of our favourite 2015 Christmas adverts without including John Lewis. They have stolen the nation’s hearts with their Christmas adverts over the past few years, and this year is no different.
Their advert this year features a heart-warming story of an old man who lives on the moon and a little girl who wants to show him that he is loved. John Lewis are also helping to raise money for Age UK.
Is this their best advert yet?
Everyone loves a light-hearted prank video. Kwik-fit recognise this, and put together a lovely video, surprising real unsuspecting children in their waiting room.
Every vehicle needs a service, even Santa’s sleigh, and the children are surprised in the best way possible when they spot Santa sitting in the waiting room with them. He knows their names, and gives them the presents that they wanted.
What do you think of this advert?
Sainsbury’s – #ChristmasIsForSharing
This Christmas advert from Sainsbury’s features the adorably clumsy Mog the cat causing a disaster on Christmas Day- but the family’s neighbours all rally together to share their Christmas.
Do you think this advert demonstrates the true meaning of Christmas?
These were our favourite Christmas adverts of 2015. There were so many high quality, effective adverts released this year that it was very hard for us to choose.
What is your favourite Christmas advert this year?