How to Get More Views on Your Explainer Video

March 8, 2018

7 Ways to Get More People Watching Your Whiteboard Animation

So you’ve just had new Explainer Videos or Whiteboard Animation produced – great choice of content! But how are you going to use it effectively to maximise the amount of eyeballs on your video?

We think it’s important to remember that while the view count isn’t everything, the more people you reach and engage, the more chance you having of steering that audience towards a sale. This doesn’t mean you have to push your content out to everyone on everything; it’s all about connecting with your target market in the right places.

Not sure where to start or how to integrate your video content in your everyday marketing?

Take a look at our 7 Ways to Get More People Watching Your Explainer Videos or Whiteboard Animation:

 1. On social media

Suggesting you use your video within social media might seem completely obvious by now, but we know people still aren’t won over by the power of social media video.

We’re not talking linking to your YouTube channel; we’re talking direct uploads, such as native videos on social media platforms. The likes of Facebook, Twitter and Instagram have all massively invested in their video features recently. People are watching video now more than ever!

With 2.46 billion social media users, why would you not want to upload your video content onto everyone’s most loved platforms?

Video on phone surrounded by social media icons illustration

2. At events, exhibitions and in meetings

If you’re marketing your company at an event or exhibition, play your explainer videos on your stand! The moving images are a great way of enticing people in to learn more about your business’ products and services.

Similarly, if you’re looking for a refreshing way to introduce your company at a meeting or perhaps a networking event, why not show your whiteboard animation?

3. In the reception of your office

If you have a TV screen in the reception of your office, why not play your explainer video on there?

It’s a great way of engaging people when they first enter your offices and helps give an initial introduction to your company, your products and your services.

4. In your email marketing

Including a video in an email can lead to a 200-300% increase in click through rates. Using your video in your emails is a great way of engaging the people that are at the receiving end. People are more likely to click on an attractive video thumbnail rather than sit and read a large chunk of text.

Just including the word ‘video’ in an email subject line can help increase open rates by 19%!

You can learn more about using explainer videos in email marketing in our blog post: How Video Boosts Email Open Rates.

Video on in email illustration

5. In your eLearning and Training

Engaging employees in an interesting and personal way can be challenging. Lots of text and training materials can be overwhelming; you can use video to introduce a new employee to the company, the products and the services it offers.

Video in eLearning and training is the medium of the moment and holds plenty of benefits for both the employee and employer. An explainer video can help break down complex processes a new employee may find difficult to understand. You can learn more about eLearning and Training videos here.

6. In your email signature

Instead of manually and repetitively sharing your video, wouldn’t it be great if it was sent along with all your emails? A link to your video at the bottom of your email signature is different and stands out – most people include their social media links, be the person that encourages people to watch your latest video!

The big bonus of this one is that you’re already engaged with the right target market. The recipient is likely to be an existing client or a potential one – it’s a great way of reinforcing and introducing your business’ key messages.

7. Paid advertisement

Although there’s so much you can do to reach an audience organically, you can reach new audiences via paid advertisements for your video, this may include on Facebook or Twitter, or as a pre-roll ad on YouTube.

55% of people watch videos online every day, paid advertisements can help you tap into the large amount of people actively watching video.

There’s plenty of ways you can help increase the number of people watching your video. It’s actually really easy to integrate it into your existing marketing efforts! We wouldn’t expect all of the suggestions above to work for everyone but we’re sure there’s at least one you can try to maximise your video content.

You can find more video marketing tips, tricks and news on our blog. If you have any questions about video production or video marketing, please do not hesitate to contact us.

If you’re interested in this blog, click this link to read all about The Benefits of Using Video in eLearning and Training

Written by Jo Ginger

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