Explore YouTube’s End Screen Feature

November 10, 2016

Explore YouTube's End Screen Feature

Explore YouTube’s End Screen Feature

In October 2016, YouTube announced it was to roll out their newest feature to all creators. They have now been rolled out to all YouTube channels; welcome End Screens!  If you’d like to know more find out how you can explore YouTube’s end screen feature below.

YouTube defines their newest feature as “a new mobile-friendly tool that lets you engage viewers right as your video finishes and encourages them to watch more on their devices” and we can’t wait to put them to good use.

After rolling out testing with a select amount of creators on the video distribution site, End Screens are now available to anyone posting content on YouTube. We expect End Screens will be nothing but beneficial for brands and publishers.

So, what is the purpose of End Screens?

End Screens can help keep the viewer engaged and hook them right at the end of your video, suggesting new videos or targeting them with specific content. There’s also the option to add a button to subscribe to your channel and also add a link to other content.

In the last seconds of your video you can include prominent, clickable thumbnails to other videos or playlists . This will help prompt the viewer to watch more of your content, and become more engaged with your brand.

As well as being compatible on desktop and mobile, we expect the new End Screens will be powerful for a number of reasons:

– You can direct viewers to more of your content, including videos and playlists
– A subscription button to prompt people to subscribe to your channel and therefore increase your following
– You can point viewers to your website, products or campaigns

We believe the new feature will help companies reach and engage a larger mobile audience than before, as well as increasing watch times and subscribers to your channel. With the ability to drive specific actions from viewers, the overlays have the potential to become a new form of lead generation as you point viewers to your website.

Here at GingerVideo we’re excited about YouTube’s new feature and being able to use it.  All YouTube channels should now see this feature as they go to edit a video:

‘End screen & Annotations’ tab will direct you to where you can add End Screens

Have you had a chance to play around with YouTube’s latest feature?

Please feel free to let us know your views on End Screens and whether you’ve given them a go yet!

We hope you have found this post about YouTube’s new End Cards useful.  Hopefully it will have given you an insight into how they could be useful to you and your brand.

To find out more about YouTube check out our blog on Interactivity of Videos with YouTube Cards

Written by Neil Ginger

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