Explore Facebook Cover Video Feature

September 19, 2017

Upgrade Your Cover Photo... to a Cover Video!

We’re back with another Facebook-loving-video update. This time we’re talking Cover Videos.

Nope, we haven’t got it wrong, we know you’re used to Cover Photos but they have officially been upgraded to Cover Videos! Can you hear us cheering in our office?

Facebook’s made a major change to the way both business and personal profiles look – a change that once again favours video. Remember all those times that we mentioned how much Facebook loves video? We weren’t kidding!

Here’s what you need to know about Cover Videos

In true Facebook fashion, this new feature has been rolled out slowly to different brands and pages, so don’t panic if you can’t see the feature on your page just yet. We waited eagerly for it to grace the GingerVideo Facebook page!

Using video within your Facebook marketing is one thing, but it’s important to consider how you could best use a cover video on your company’s page.

The cover video or cover photo, is one of the most prominent spaces on any Facebook profile. Whether it’s a business page or a personal page, this space is the first big thing anyone sees when looking at a profile.

Take a look at the video we used to switch from a cover photo to a cover video below; it showcases some of our recent work which we know is what potential prospects want to see…

“I already have a cover photo – what’s the point in a video?”

Facebook are yet again encouraging their user’s to use video. Obviously you don’t have to use a video; you can stick to using a photo if you really want to.

Sure a photo can help portray your company, but a video can do it better.

Using a cover video in replace of a cover photo grabs your profile visitor’s attention in a way that a photos simply cannot. It will help keep people on your page for longer while simultaneously driving more engagement from visitors – the same way a Homepage Video does.

Similar to how videos currently work within the Newsfeed, cover videos autoplay without any sound and there is also the option to play them on a loop. The user has to click on the video if they want to watch it with sound. We’ll definitely be interested to see if Facebook change this as they’re slowly rolling out their auto-playing with sound feature.

How to Upgrade Your Cover Photo to a Cover Video

As far as we’re aware, uploading a cover video is only a desktop feature at the moment and is not yet available on the mobile app. So you’ll want to do this one on your computer or laptop.

First you’ll want to check if you have the option to upload a cover video. This can be found where you’d usually upload a cover photo. The drop down menu will have the option to ‘Choose From Videos’ or ‘Upload Photo/Video’ if you have access to the feature (and if you don’t, hang in there!).

Check if you have access to cover videos screenshot

From here, you can simply use a video you’ve already uploaded to your Facebook Video Library or upload a completely new one. We’d say both options are just as easy as each other.

If you’re uploading a new video specifically for your cover video, it’s important for you to consider the following:

  • It must be between 20-90 seconds long
  • Suggested size is 820 x 312 pixels, but it doesn’t have to be this size as long as you don’t mind cropping some of the height
  • You’re given the option to play the video on a loop

Once you’ve uploaded your video, you can re-position it. This is where you may lose some of the height if the video isn’t the exact size advised by Facebook.

Before the video is shared with the world, you can also choose a thumbnail – this is what will show if the video fails to load or just takes longer to start auto-playing. Use the arrows to choose from a selection of frames from your video.

Once you’ve chosen a thumbnail, go ahead and click publish – upgrade complete!

Our verdict

In case you can’t tell, we love the new feature! We can’t wait to see more and more people utilise Cover Videos, and will obviously be recommending it to as many people as we can.

When using a video is as simple as uploading a photo, we suggest giving it a try and seeing how it works out for you!

If you haven’t yet got access to the feature, definitely keep an eye out! Facebook will continue to roll it out to more pages.

Are you already using Cover Videos? We’d love to know what you think – tweet us @GingerVideo!

Written by Jo Ginger

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