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9 Video Marketing Statistics You Can’t Ignore

October 25, 2016

Video Marketing Statistics You Just Can't Ignore

If you’ve managed to shy away from the ever-increasing use of video in your marketing then it’s probably about time you stopped ignoring the obvious – video has become an important part of any marketing strategy and it’s here to stay!

Using video and a video marketing strategy alongside your usual marketing is a powerful way of communicating your message, engaging your target audience and bringing your company’s story alive. If you’re sat on the fence about whether you should be using video then perhaps we can help you come to a decision! We’ve gathered a collection of 9 statistics that prove the benefits of using video and they just can’t be ignored!

9 Video Marketing Statistics to Consider

1. 64% of users are more likely to buy a product online after watching a video

Product videos are a great way of demonstrating the benefits of a product and how it works. These can be as descriptive or creative as you like, depending on where and how you intend to use the video. If users have an insight to how your product works they’ll feel more informed about it, which will help when it comes to make a decision about purchasing.

64% of users are more likely to buy a product online after watching a video marketing statistics

 

2. Using video in an email leads to a 200-300% increase in click through rates

Adding video in your emails helps build trust with new contacts and also helps maintain your relationship with existing prospects and clients. Using video in an email is a means of communication to educate, advise and entertain the readers. If you’d like to find out more about how video boosts email open rates, you can read our blog post here.

Using video in an email leads to a 200-300% increase in click through rates statistic

3. 70% of marketers claim video produces more conversions than any other content

You can include a strong call to action at the end of a video; you can tell the viewer exactly what you want them to do. Whether that be visit your website, give your company a call or to email you, you’re instructing them what the next step is rather than leaving them with nothing.

70% of marketers claim video produces more conversions than any other content statistic

4. Video drives a 157% increase in organic traffic for search engines

Just like a website, a video can have SEO (search engine optimisation) applied to it. Without SEO, Google won’t recognise a video and will just see a blank screen, so SEO is crucial for helping boost your organic traffic in the search engines! It will help increase your position and chances of being found.

Video drives a 157% increase in organic traffic for search engines statistic

5. 1/3 of all online activity is spent watching video

People are more likely to spend time watching a video than reading a chunk of text. Research shows that one minute of video is likely to be worth around 1.8 million words so why not put your message across using video? Whiteboard Animation is especially good at explaining and breaking down complex messages!

1/3 of all online activity is spent watching video marketing statistic

6. Social video generates 1200% more shares than text and images combined

Social media’s ever-changing algorithms are increasingly favouring video. Specifically tailored social media videos work extremely well when integrated into your social media strategies in creative ways on a regular basis; they can be easily shared by your followers and friends.

Social video generates 1200% more shares than text and images combined statistic

7. 80% of users recall a video they watched in the past 30 days

Using video is a great way of creating brand awareness on various platforms. Viewers are more likely to remember you and your brand after watching a video – this can be a great way to create a good first impression and portray a memorable brand. Therefore, there is more chance they may revisit your company.

80% of users recall a video they watched in the past 30 days statistic

8. Companies who use video enjoy 41% more traffic from search than non-video users

Video SEO provides the search engines with the information they need to find the video in keyword search results. SEO helps boost your ranking in the organic search results and helps direct traffic to your company’s website. By simply adding SEO to your video you can increase your website traffic!

Companies who use video enjoy 41% more traffic from search than non-video users statistic

9. 4x as many consumers would rather watch a video about a product than read about it

Video helps communicate your message faster than text and using video to offer more information on your product/service is extremely beneficial – you’re more likely to engage the viewer. Product videos are a great way of doing this, you can demonstrate how it works or use it in a lifestyle scenario.

4x as many consumers would rather watch a video about a product than read it statistic

Thanks to Insivia for these statistics!

We hope you have found this collection of statistics useful.  Hopefully it will have given you an insight into how video marketing could benefit you!

If you want to find out more about video marketing, you can read more of our blogs here.

Check out this one on 10 Video Marketing Mistakes to Avoid

You can see some examples of the videos we have produced in our Video Gallery.

Written by Neil Ginger

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