6 Ways to Use Video to Hire Top Candidates

January 8, 2015

Use Video to Fill Your Job Vacancies

It’s becoming more common for employers to use video in the recruitment process. It’s a great way of getting to know the candidate and also for them to see you and your business.

It can help determine the people who are most suited to the job role you are advertising.

6 Ways You May Use Video in the Recruitment Process

1. Video Job Description

Add a more personal touch to a traditional job description. Rather than prospective employees having to read through a list of skills and attributes, a video can give the company a face and is an innovative way of discussing the position.

A video job description can help engage people and provides more information to prospective employees. Using video can also increase applicants’ interest in the company as the business has been innovative and use alternative methods to recruit new employees.

2. Video Interview Questions

Video interviews enable recruiters to ask the interviewees questions, which they can then answer by video.

They can be used as an alternative to telephone interviews and can be really useful when comparing applicants. You can play the video as many times as you like and replay the answers each candidate has given, and establish a shortlist of who you would like to interview.

Videos can also be stakeholders during the recruitment process.

3. Live Video Interviews

Live video interviews are a great way of holding an interview and they work in the same way as traditional interviews.

Video interviews can be beneficial to employers because it gives the opportunity to replay and review the interview. Again, this makes it easier to compare candidates without having to remember who said what or review your notes.

It also saves the time and cost of potential candidates travelling to interviews.

4. Video Resumes

A video resume allows applicants to showcase their abilities using video as opposed to a traditional paper resume. It allows employers to see and hear applicants and get a feel for how they present themselves before actually having met them.

The employees personality can come across better in a video and the employer can determine whether they are suited to the company. The employer can also get a feel for their communication skills and even their presentation skills.

5. Video on Careers and Vacancies Pages

Companies use video to hire because it helps engage potential applicants. It can show them a real insight to company’s culture as well as the benefits and rewards of working for the company.

For example, you could feature video testimonials from current employees about why they like working for you and the incentives offered to them.

6. Video in Emails

Make your emails to prospective applicants more exciting and memorable by featuring a video in them. Due to the volumes of applications that companies may receive, it can be difficult to personally respond to all of them.

However, if you set up auto-responder emails with a video, the email instantly becomes more personal and engaging. This could include  an informational video about the application process.


Video is becoming more common in the recruitment process and benefits both the recruiter and applicant. As a recruiter, it is a great way to stand out from your competitors and encourages top candidates to submit an application.

We hope you found this blog post useful. If you have any questions about using video in the recruitment process, please don’t hesitate to get in touch!

If you want to know how to get hired using video, take a look at this Blog 

Written by Jo Ginger

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