For many people, it’s now difficult to remember a time without social networking of some sort. It’s something that quickly transitioned from being just a good way to keep in touch with friends into a global phenomenon for individuals and businesses to connect, share information and market themselves. Over the last few years, there has been an explosion of growth in video on social media, with branded video content views increasing 99% on YouTube and 258% on Facebook, and Tweets with video content being viewed 6x more than non-video content. This is all backed by the fact that 83% of businesses believe that video marketing gives them a good return on investment. So if you haven’t taken a closer look at the power of social media and video together, the time is now. Video is definitely one of the most powerful additions to your promotional toolbox. You might still have your doubts, is it really worth using video for marketing? Do you have the resources to create it, or make it a success? The answer to the second question is absolutely yes – but we thought we’d go into a bit more detail on the first question, and show you why you should be using social media video right now.
Video Boosts Conversions
Let’s start with the most compelling reason – videos can make you money. Adding a product video to your landing page has been proven to increase conversions by 80% by demonstrating and explaining the product, and creating confidence in the buyers. Videos can also lead directly to sales when used elsewhere. Studies have shown that 74% of users who watched explainer videos went on to buy that product. So if you’re looking for a way to jazz up your website and increase conversions, there is nothing better than video!
Video Builds Trust
Trust is the foundation of all content marketing. It’s what it’s all about – providing useful and insightful content that genuinely helps the viewer, so that they will feel confident that they can trust you and buy from you. These long-term relationships are often built on the interesting and useful information you provide online. Video content is more likely to engage viewers, ignite their emotions and foster trust in your brand, particularly when used properly. In fact, 57% of consumers say that videos gave them more confidence to purchase a product online than any other marketing.
Google Loves Video
If you’re competing online, then you need to spend some time wooing Google, and there is nothing Google likes more than videos. You’re 53x more likely to show up on Google if you have a video embedded in your website, and Google is now prioritising video content across its platforms. Of course, it does help that they own YouTube too. Videos increase the amount of time visitors spend on your site, increase the active engagement they have on your site and allow you to include backlinks to products, services or other marketing materials – all things that Google loves. So the more video you’re putting out there, the higher you will rank later on.
Perfect For Mobile
The days of the desktop are numbered, as more and more people spend their time online on their mobile devices. Luckily, video and mobile go hand in hand, with 90% of consumers watching videos exclusively on their mobiles. Mobile video viewing has grown more than 233% this year alone, and since the number of smartphone users is growing, your audience just gets bigger and bigger. And with Google telling us that smartphone users are twice as likely than TV viewers (and 1.4x more likely than desktop viewers) to feel a sense of personal connection to brands they see ads for on their devices, video marketing can go a long way to securing new sales.
Engage Even The Laziest Buyers
In today’s hectic, go go go world, it’s easy to ignore many forms of content and marketing because they are too long. Even things like long product descriptions can be overlooked in favour of shorter ones, or just not reading them at all. But video is super easy to consume, and this makes it a perfect tool for social media marketing. The modern customer wants to see the product in action in a way that’s quick and provides them with all the information they need. And when 68% of consumers would prefer watching an explainer video than read a guide, it’s easy to see why your business needs video marketing
Video advertising has been around a long time – almost as long as video has – and there’s a reason it’s stuck around through the ages. It’s an effective and engaging way to attract new customers, and thanks to modern technology it’s becoming much more affordable and widespread. Now, it’s simple to create emotionally charged, creative advertising videos that spread across the internet like wildfire, promoting your brand as they go. At Ginger Video, we love working with businesses to create these videos, and work out a strategy for using them as well. Our video marketing reviews can help you understand where you are now, and our bespoke video plans create a strong video creation and promotion strategy that will help you get the most out of your videos. For more information, just get in touch with the team today.