It’s November, and you know what that means? The spooky decorations, haunted office parties and trick-or-treaters have been put away for another year, and Christmas is almost upon us. And with it the end of yet another year. We know you’re probably not thinking as far ahead as 2019 yet, keen to get the rest of 2018 under your belt first before you look any further. But now is the time you should be planning your marketing strategies for the New Year, working out where to spend your budget and what your focus needs to be. And unsurprisingly, we think businesses should be focussing on video strategies for 2019!
But it’s not just us who thinks that. Video Marketing has been steadily growing in popularity over the last few years, and now 70% of business owners are looking to make video part of their marketing strategy. Videos tell the story of your business in a way that no other medium can, and offer customers a window into your company. This increases their trust in you, and an emphasis on trusted recommendations and relationships are one of the key Marketing trends predicted for 2019. So, how can you make sure your corporate videos are ready for 2019?
Get A Plan In Place
Our first tip for planning your Video Strategy for 2019 is… to actually plan. Not just one video, or one month, or one quarter. Look at your whole year, and create a strategic video plan around your key areas. If you have an annual conference or event, make sure you are ready to produce a video to promote it, as well as have videographers filming throughout the event to capture footage for next years event. Look for the big industry dates, important dates for your customers or your business, along with general themes you could use, and try to weave these into your video plan.
This might sound like a lot of work, but in reality a basic Annual Video Plan can be achieved with nothing more than a big piece of paper, a pen and some time. To get started, brainstorm all the types of videos you could do – talking heads, how it works, explainers, case studies etc. Then break those down into the specific services or customers you could do them on. From there, see if any fit naturally into certain months. For example, if you know that sales of a certain product or service usually pick up in August, then plan some videos to promote that service to go out in July and August.
If you’re not sure where to start with your annual plan, check out our Video Plans for some inspiration and support.
Plan For Multiple Platforms
Too often we see a lot of businesses produce great videos, and just stick them up on YouTube. Don’t get us wrong, YouTube is great, and as the second biggest search engine in the world it’s nothing to sniff at – but it’s not the only place your videos can go. Consider where you could embed a video in your website to make the most impact, and what it should say. Look into doing shorter, snippet videos on LinkedIn or Facebook, or creating a short video Ad for Twitter or to include in YouTube Ads through Google AdWords for Video. Video Ads are a powerful tool, and weaving paid ads into a video campaign can double your response rate! You can find out more about Paid Video Campaigns here. You should be weaving video into every element of your marketing that you can, including the different platforms and advertising methods you use.
Give Yourself A Budget
Creating great video for your business doesn’t have to be an expensive, stressful thing, but it does cost something, and often you get out of it what you’re willing to pay in. With the right Video Production Company behind you, you can create video content that will help drive more visits, more leads and more customers to your business, increasing your profits as it does. It’s no wonder video marketing has such a high ROI! So, whatever your video budget was for 2018, you should plan to increase it for 2019. And if you didn’t spend any money on video last year, then now is the right time to start and really see those results.
Don’t Forget GDPR!
GDPR took the country by storm back in May, and though we’ve been living with it for 5 months now, a lot of businesses still aren’t sure of all the ways it impacts their operations. One of the more unknown aspects was video and Video Marketing, which includes a lot of data as well as personally identifying features (such as faces). It’s not a deal breaker, but it is something you need to consider when creating your videos. That means ensuring you have the consent of everyone involved in the video in written form, and for large-scale events you need to display statements that the event is being filmed.
You can read more about how GDPR affects Video Marketing in our blog, here.
At Ginger Video, we love planning. It’s one of our favourite things to do. But we know the process can be a little confusing if you’re not used to it. That’s why we offer our Video Plans, which not only include an annual corporate Video Marketing Plan, but the creation of your Video Content every month. We also offer a Video Marketing review for your business – completely free! This means you can start off the new year knowing exactly where you stand, and how to improve. With our help, you can relax and focus on the bits of your job you enjoy, knowing that the Video Marketing is taking care of itself.
If you’d like to find out more about our Video Marketing Services, just get in touch with us today and book your free consultation!