Why Upload Your Video to Facebook?
YouTube has been a long time leader for video hosting; most of us think YouTube when we think video marketing. However, Facebook has become the second largest referral source for online video and it’s happened right in front of our eyes! Below we give you 4 reasons you should be using videos on Facebook.
While it’s important to utilise a range of marketing channels, uploading video directly to Facebook holds plenty of benefits for your company’s page.
It’s no big secret that Facebook’s algorithm favours video and in some cases, outperforms YouTube in driving views and engagement. A study by Socialbakers found that content marketers are beginning to natively upload videos onto Facebook more than ever.
Don’t worry if you’re thinking ‘I haven’t ever uploaded a video to Facebook, what’s the big fuss?’, take a look at this:
4 Reasons to Upload Your Video to Facebook
Here’s why you should be using videos on Facebook:
1. It stands out and grabs attention
Sure, you could just link your latest video from YouTube to your company page! But why would you want to do that when uploading it directly to Facebook stands out better?
Below you can see the difference in linking to a YouTube video vs. uploading a video directly to Facebook. Uploading the video displays a thumbnail (chosen by you) which is another marketing tool in itself!
2. Autoplaying videos
Videos on Facebook autoplay in the news-feed without any sound. The moving images and changing colours are more likely to catch the viewers attention.
Auto-play boosts the performance of video posts as viewers can watch your content without having to actually click play. Although this feature is sometimes disabled by users, it can be greatly beneficial for your Facebook marketing.
Viewers are also more likely to stop and watch your video if you add a description. This lets them know what to expect from the video.
3. Further your reach
Since 2014, Facebook’s algorithm favours content that people interact and engage with the most. Since videos are generating the most engagement, they’re more likely to be found in the news-feed.
Videos on Facebook receive 135% more organic reach that photo posts!
On average, people return to their newsfeed on Facebook 14 times a day so ensure your content is at the centre of daily discovery.
4. Boost your post
With Facebook’s video-favouring algorithm, getting a good organic reach with video content is fairly easy; especially with the people who already like your page. However, with the ever-increasing amount of video being uploaded on to Facebook, yours may find itself lost in the crowd.
The good news is that you can boost your post by turning it into an ad. A sponsored video will not only appear in the news-feed of those who like your page, but also on the newsfeeds of a carefully selected audience chosen by you.
You can target an audience based on their age, gender, location and interests even if they are not a part of your network.
Now, have you really got any excuse as to why you’re not uploading your videos on Facebook directly? Stay up to date with the battle of video between YouTube and Facebook as more content marketers are shifting and relying on Facebook for the distribution of their video content!
You can LEARN How to Upload a Video to Facebook with our video tutorial if you’re not sure how to upload your content.
Auto-playing videos and sponsored posts are great, but remember, a poorly produced video will not work as well as you want it to. Videos need to be produced specifically for use on social media. Carefully produced videos can help meet your business aims, engage your viewers, communicate your message and encourage the viewer to take action.
We hope you found this post on why you should be directly uploading your videos on Facebook useful. If you have any questions or comments about Facebook video or social media videos, please feel free to get in touch!
If you’d like to see the range of videos we produce, please visit our video gallery.
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