Every year brand new marketing trends emerge onto the video marketing scene. This coming year is no exception, and as members of the online industry it’s important to keep updated on these things!
So being the good Samaritans we are, the following blog puts all our favourites in one place for your reading pleasure – so as it’s Christmas, get comfy, grab a mince pie and a glass of mulled wine and read on…
1. Personalised Videos
60% of marketers think this is the key to getting high quality leads. By making videos personalised it allows you to build a relationship with your audience by providing them with experiences that are tailored to them. It also makes you much more memorable!
2. Long Form Videos
This trend is mostly applicable to those marketers that want to focus on content marketing rather than video advertising. It’s important to know the difference, because while shorter videos are great for advertising to catch attention and get a message across… content marketing and long form videos aim to provide value and entertainment that can only be done with longer videos.
3. Integrating Video Across The Whole Funnel
It is starting to become clear in the marketing industry that videos are a ‘must have’ rather than a ‘nice to have’ and it is definitely beginning to show. A commonly known statistic is that 72% of people prefer to learn about a company through video as opposed to text. That is why people are starting to integrate them fully into their marketing funnels over the next year, making the different stages of the customer journey shorter and smoother.
4. Keeping up With Platform Aspect Ratios
The majority of people know that different platforms have different size video specifications, for example Instagram has a square layout meanwhile Facebook has a landscape or portrait layout. For this reason, video marketing companies are now becoming more adapted to the fact that different videos need to be tailored to those platform specifications.
If you enjoyed this blog… why not take a read of a few others! Or if one of these video marketing trends makes you want a video of your own contact us today!