Why have video?

Why have video? 

You might ask why have video? Simply put video has gone from a marketing option, to a marketing must.  Video brings your website to life, it is very engaging and it adds personality to any business.

Many people would rather watch a video than read text. Videos are quick and easy to view. Also, you can communicate a lot in a short period of time. According to Forbes Insight:

  • 59% of senior executives would rather watch a video than read text.
  • About 65% of those who view a video click through to visit the website, 50% look for more information and 45% report that they contacted a company after seeing an online video ad.
  • About 50% of those who viewed an online marketing video went on to make a purchase for their business.

The reasons you will benefit from video:

Video enhances websites:

  • Increases time spent on your website
  • Reduces visitor bounce rate from your website
  • Engages visitors attention

Video engages prospects:

  • Many people prefer to watch video than read text
  • Video is easy to watch on mobile phones and tablets
  • Video makes first impressions count

Video increases your search engine rankings:

  • Video drives traffic to your website
  • Video boosts your search engine optimisation (SEO)
  • Increases your search engine rankings

Video raises brand awareness:

  • Use video to showcase your brand
  • Video portrays your personality to your visitors
  • Video encourages online sharing

Video Boosts Your Marketing:

  • Video increases click-through rates
  • Gives you a return on your investment (ROI)
  • Use video to showcase your products or services

Video Increases Sales:

  • Increases conversion rates
  • Video helps to sell your products and services
  • Encourages prospects to buy


If you are considering using video, or have any questions regarding the use of video please just give us a call.

If you are considering using video in your sales and marketing  you may find this page on Video Marketing useful.

What's the next step?

  • Call us on 01488 670244 - the quickest way!
  • Email us on jo@gingervideo.co.uk
  • Complete the contact form on this page