Your video marketing strategy
Trends in today’s marketing rightly suggest that marketers should be testing and measuring everything they do. We all know we should be measuring social media, email marketing, and landing page performance for example, but many marketers forget to measure video.
Video marketing is implementing a marketing strategy around your video in order achieve the goal you want the video to achieve.
Therefore, setting benchmarks, aims and goals, and knowing how to best utilize video is crucial to a successful marketing strategy.
Setting benchmarks and deciding metrics
Every company and business has different aims for their videos. Our Video Marketing Discovery Document is the starting point of the project and is where we dive deep into your business, and define the aims and objectives for your video project.
This then enables us to plan every aspect of your video with your specific marketing aims in mind, and forms the basis of your video marketing strategy.
Together we define what metrics you need to know, such as:
- Click through rates
- Increase in website visitors
- Increased website engagement time
- Action taken as a result of watching the video
Without deciding these metrics it can be difficult to know how your video is performing or if it is even helping you meet your goals, and utilizing metrics helps you track the key performance areas of your videos. With these metrics decided you can better formulate a marketing plan and refine your strategies.
At the discovery meeting we will help you to:
Your completed video – marketing your video
Once your video is complete we deliver it to you in your preferred format, which could be uploaded to your YouTube channel or other video hosting platform, sent to you via Dropbox, on a USB stick or DVD, or any other format that you would like.
If you are publicly uploading your videos, we always apply video marketing techniques to them, which will help to get them found and watched.
This is what we do:
- Upload your videos to either YouTube or another video hosting platform
- Optimise your videos – Many people use Search Engine Optimisation on their websites, but don’t know they also can on their videos, which is just as important
- We can then also add a searchable title; add keyword tags; an optimised description; custom thumbnails and synced video transcripts and captions.
7 step video success strategy
We understand that a video project can seem like a daunting experience, but our unique 7 step video success strategy takes all the uncertainty away, and guarantees you an outstanding video production.
We take a strategic approach to video production. This strategy means that from conception through to the final delivery of the video you receive a professional, smooth and streamlined service. The result is high quality videos that will bring you results
For more detail about how we work take a look at the 7 step video success strategy
Videos for social media campaigns
Video is becoming more and more important on social media. Short form video content is used on a variety of social platforms: 15-second Instavids on Instagram, 1-2 minute videos on Facebook and news feed videos on Google+. It can also be featured on LinkedIn and be pinned to Pinterest.
We help our clients with the following:
Videos for Social Media Campaigns including:
- Facebook Ads
- Videos for Instagram Ads
- Videos for LinkedIn
- Video advertising on YouTube
Take a look at the social media video page to find out more about how we can help you with videos that can help you with social media marketing campaigns.