Welcome to Ginger Multimedia's Blog

Welcome to our blog!

5 Reasons to Upload Your Video to Twitter

Why Upload Your Video to Twitter? Twitter is one of the most established social media websites. With 320 million monthly users, the platform is another opportunity for any size business to create awareness of their company and connect with their target audience through the use of video. YouTube and Facebook are big players in the video […]

Read more

Behind The Camera: March 2017

Behind The Camera We’re back with our latest installment of Behind The Camera, and let’s just say this one crept up on us! It’s been a busy month here at GingerVideo! In the month of March, we spent a lot of time in our Green Screen studio in Lambourn and one of the GingerVideo team […]

Read more

Why We Love Shorter Videos

And Why You Should Love Them Too! On average, a human’s attention span is now shorter than that of a goldfish. A study from Microsoft reveals that we now have an attention span of 8 seconds; so assuming you’re human, a goldfish has a longer attention span at 9 seconds. Now we’re not about to […]

Read more

Behind The Camera: February 2017

Behind The Camera Can you believe we’re done and dusted with February already? This month we’ve had a lot going on behind the scenes; including prepping for a new and exciting project we’re taking on in March. As well as filming with our clients this month, we’ve also made a few discoveries in the world of […]

Read more

Explore Vimeo’s NEW Video Review Feature

Introducing Vimeo’s Latest Feature As a video production company, we’re always looking for new ways to improve and streamline our process for our clients, so you can imagine our excitement to discover Vimeo’s newest video review feature. We’ve been big fans of Vimeo for a long time and we love their approach to adding to the […]

Read more

Behind The Camera: January 2017

Behind the Camera As we waved goodbye to 2016 and welcomed 2017, we knew we’d also be welcoming a busy first month back after the Christmas/New-Year period. 2016 was a big year for video, and from all the 2017 marketing predictions, it’s becoming harder to ignore the ever-increasing interest in using video within marketing. We’re excited […]

Read more

5 Legal Issues to be Aware of With Drones

Legal Issues With Drones Anyone can easily get their hands on a drone nowadays – you can even buy them from Argos! We love flying our drone (we use the DJI Phantom 4) to capture breath-taking aerial footage for our videos, but there’s no surprise the small, remote controlled aircrafts come with a few legal […]

Read more

4 Reasons to Upload Your Video to Facebook

Why Upload Your Video to Facebook? YouTube has been the a long time leader for video hosting, and when most of us think video marketing we think of YouTube. However, Facebook has become the second largest referral source for online video and it’s happened right in front of our eyes! While it’s important to utilise a […]

Read more

How to Make a Viral Video

Can You Make Me a Viral Video? As a video production company we understand the importance of the success of your video and wanting to maximise the views of your video. A viral video is any video that is spread and shared quickly online and receives a lot of attention globally. Viral videos can gain […]

Read more

The Power of Video in Internal Communications [VIDEO]

Using Video in Your Internal Communications Now that we’re in 2017, it is likely that any website you land on will contain video in some way, shape or form. There’s been a huge increase in the use of video for external communications, and so comes the increase in using video for internal communications as well. Put […]

Read more

How to Upload a Video to Facebook [VIDEO] | Video Marketing Tip

Uploading a Video to Facebook Tutorial The increasing amount of video being watched on Facebook is hard to ignore. Facebook, like most other social medias, is a powerful marketing tool and there’s no reason why you shouldn’t be taking full advantage of all it’s capabilities. Perhaps you’re wanting to tap into the latest trends for social […]

Read more

New Year, New Video!

Get Your Video for 2017! As we wave goodbye to 2016 and welcome the new year, everyone is busy planning and putting in place marketing strategies for 2017. A new year means new aims and objectives for your business, a whole lot of thinking towards new campaigns and a new budget to put them into place. […]

Read more

Christmas Adverts Roundup: 2015 vs 2016

GingerVideo’s Christmas Advert Roundup The competition to produce the best Christmas advert seems to become hotter every year. John Lewis have been a major competitor for the past couple years with #MontyThePenguin and #TheManOnTheMoon, but other common household names seem to have really stepped their game up this year. These companies invest millions in their […]

Read more

7 Ways You Can Get More Sales From Whiteboard Animation Videos

 How to Get More Sales From Whiteboard Animation Videos   There are plenty of tools to get your message across to your target audience; you can write blog articles, post on social media, offer eBooks and create infographics – the list goes on! But, have you considered the use of Whiteboard Animation videos? Whiteboard Animation is […]

Read more

Recent Client Case Studies | November 2016

GingerVideo Recent Case Studies We can’t say enough about the benefits of using Case Study and Testimonial Videos, but if we’re honest we’re not always good at taking our own advice. When things get busy around here at GingerVideo, sometimes we forget to ask our own clients for case studies and testimonials, so this past month we’ve […]

Read more

How to Use Video in Your Sales Funnel | Video Marketing Tip #6

Using Video in Your Sales Funnel Tip #6: Turn Your Funnel Into a Cycle This is the final tip in our ‘How to Use Video in Your Sales Funnel’ series! Here’s Tip #6 – turn your sale funnel into a cycle using video. Your customers are already satisfied and engaged with your company, so why not sell […]

Read more

Your Guide to Social Video Platforms

Which Social Video Platform Is Right For You? Social Media Videos are becoming increasingly popular and we’re seeing more platforms develop a tighter focus on video; which makes video marketing accessible to almost everyone in this day and age! Although using video does require a little more time and attention that other content, it’s no […]

Read more

How to Use Video in Your Sales Funnel | Video Marketing Tip #5

Using Video in Your Sales Funnel Tip #5: Continue to Delight Your Customers Using Video We’re bringing you Tip #5 of our ‘How to Use Video in Your Sales Funnel’ series – here’s why you should go the extra mile for your customers and continue to delight them using video! You’ve made the sale and the client […]

Read more

Explore YouTube’s NEW End Screen Feature

Explore YouTube’s NEW End Screen Feature In October, YouTube announced it was to roll out their newest feature to all creators. They have now been rolled out to all YouTube channels; welcome End Screens! YouTube defines their newest feature as “a new mobile-friendly tool that lets you engage viewers right as your video finishes and […]

Read more

How to Use Video in Your Sales Funnel | Video Marketing Tip #4

Using Video in Your Sales Funnel Tip #4: Justify, Convert and Close Using Video Here’s Tip #4 from our Video Marketing Tips series and this time we’re revealing how you can justify, convert and close a sale using video! Once your viewers are halfway through your sales funnel, you can use video in a number of ways! […]

Read more

What Music Can You Use In Your Video Production?

Using Music in Your Video Production Choosing what music to use in a video production can be a tricky decision and is a topic we deal with on a daily basis here at GingerVideo. Talking music can be a minefield for many reasons – our blog post will keep you well informed when it comes to […]

Read more

How to Use Video in Your Sales Funnel | Video Marketing Tip #3

Using Video in Your Sales Funnel Tip #3: Educate and Interest Prospects Using Video This is the 3rd Tip in our Video Marketing Tips series which means we’re halfway through! Did you know you can generate interest and educate prospects using video? At this stage of the funnel, you should be showing your viewers what you […]

Read more

9 Video Marketing Statistics You Can’t Ignore

Video Marketing Statistics You Just Can’t Ignore If you’ve managed to shy away from the ever-increasing use of video in your marketing then it’s probably about time you stopped ignoring the obvious – video has become an important part of any marketing strategy and it’s here to stay! Using video and a video marketing strategy alongside […]

Read more

How to Use Video in Your Sales Funnel | Video Marketing Tip #2

Using Video in Your Sales Funnel Tip #2: Attract Leads Using Video Here’s the 2nd Tip in our Video Marketing Tips series; discover how to attract leads using video! At the top of the sales funnel, prospects are just beginning their journey with you. They’ll still be learning about your company, your brand and your culture […]

Read more

10 Video Marketing Mistakes To Avoid

10 Video Marketing Mistakes You’ll Want To Avoid Video is increasingly popular and is a great investment for your business. Using video is a powerful way to reach a variety of markets and help engage your audience. However, using a poorly produced video often ends up doing more harm than good. A video is a reflection […]

Read more

How to Use Video in Your Sales Funnel | Video Marketing Tip #1

Using Video in Your Sales Funnel Tip #1: Develop a Video Marketing Strategy Here’s the 1st Tip in our How to Use Video in Your Sales Funnel series of Video Marketing Tips and to kick it off, we’re talking video marketing strategies! A video marketing strategy sits alongside your regular marketing plan and helps outline how you will […]

Read more

How to Use Video in Your Sales Funnel | Video Marketing Tips

Using Video in Your Sales Funnel Video isn’t just a decoration for your website! Have you thought about using video at the different stages of your sales funnel? We’re bringing you a series of video tips on ‘How to Use Video in Your Sales Funnel’! Different videos are suited for different stages of the sales […]

Read more

How Video Boosts Email Open Rates

Using Video to Help Boost Email Open Rates Our email inboxes are  flooded with emails everyday – an average of 90 business emails are received each day! As marketers we are constantly trying to think up new ways to increase the chances of our own emails being opened and viewed. Have you considered using video in your emails […]

Read more

Welcome NEW Team Member, Sam

GingerVideo Welcomes New Team Member We’re pleased to welcome another new member to the GingerVideo team! Sam is joining our Creative Team as Videographer and Editor, and brings with him a passion for film, having written and produced his own short films. We’re thrilled that Sam has joined the team! He fought off strong competition for the post, but […]

Read more

The Importance of a Video Marketing Strategy [VIDEO]

The Importance of a Video Marketing Strategy You have a new product or service launching,  the marketing and sales meetings have been held and someone in Marketing has been asked to make a video.  Where do you begin? What will you film and how long will the video be? Who is going to see it […]

Read more

Welcome NEW Team Member, Alesha

GingerVideo Welcomes New Team Member Here are GingerVideo we are delighted to announce that we have a new addition to the team! We are thrilled to welcome Alesha to the team as Digital Marketing Assistant. She’ll be supporting the Marketing Team with all things marketing as well as working on social media. The whole team […]

Read more

Behind The Camera: The Hairy Bikers’ Diet Club

Behind The Camera: The Hairy Bikers’ Diet Club In February this year we met with David and Carol Standing from Accordant Partners, who are a digital marketing agency, regarding a proposed video project for their client The Hairy Bikers’ Diet Club. This was a fun, exciting project, right from the first initial meeting to the shooting […]

Read more

Professional Presenters vs. In-House Employees

Professional Presenter or In-House Employees? We’re putting Professional Presenters up against In-House Employees so you don’t have to. Deciding who to have present your video is an important decision and we can help you make the right choice. Whether you should use a professional presenter or a member of staff to front your video depends […]

Read more

The Essential Guide to Using Video in Your Sales Funnel

Using Video in Your Sales Funnel Video is a tool with a specific purpose, NOT just decoration for your website. Have you considered using video in your sales funnel? Using different types of video content at the various stages of your sales funnel will keep your prospects interested and engaged. The right types of videos will […]

Read more

Using Images on Social Media to Increase Engagement

How to Use Images to Increase Engagement on Social Media How You Can Use Images on Social Media to Increase Engagement Nearly everyone and their Grandma is on social media nowadays. Social media is a very powerful, frequently used platform; it can reach huge audiences and can help increase brand awareness. However, posting on social […]

Read more

How to Win Business Using Video

How to Use Video to Win Business Are you using video in your marketing strategy to win business? If your answer is no then the next question is, why not? Using video on your website means more than it just sitting there to look pretty; it communicates and engages with your customers. Essentially, video is a marketing and […]

Read more

Welcome ‘GingerVideo’

Welcome ‘GingerVideo’ –we’ve rebranded! Ginger Multimedia had its 5th birthday in May this year and those of you who have known us for a number of years will know that prior to that our company was called Ginger Photography. Ginger Photography itself was formed in 1988 and the move to Ginger Multimedia in 2011 reflected […]

Read more

Get to Page 1 of Google Using Video

Get to Page 1 of Google Using Video Universal Search 2007 was a revolutionary year for the way that information is found on the Internet. 2007 was the year that Google introduced ‘Universal Search’, a tool that blends results from Google’s different search properties including Google Images, Google News and YouTube. This meant that searches […]

Read more

The Power Of Video in Internal Communications

Discover the Power of Using Video in Internal Communications Now that we’re in 2016, it is near impossible to find a website or marketing material that doesn’t contain video in any way, shape or form. This surge in using video for external communications has caused an increase in employees who expect to see video in […]

Read more

Ginger Multimedia’s Favourite Christmas Adverts 2015

Ginger Multimedia’s Favourite Christmas Adverts 2015 The festive season is back! With a massive range of Christmas adverts being released this year, we thought that we’s compile a list of our favourites. This year, due to Facebook having autoplaying videos, John Lewis managed to amass 99% of the views that it’s previous campaign gained over […]

Read more

Ginger Multimedia’s Favourite Halloween Videos

Once again, Halloween is almost here. This year, with social media continuing to play a major part in marketing, many brands have come out in force with their Halloween themed marketing videos. In light of this, we have decided to look back through the years and share our favourite ‘spooktaculer’ Halloween videos with you. These videos […]

Read more

YouTube Separates from Google+

Google+ Accounts Are No Longer Needed to Access YouTube Users of YouTube, or any other Google service will not need a Google+ account anymore. On Monday, Google released a blog post which informed readers of some major changes to the way Google+ is used. At the moment, a Google+ account is needed to access any of […]

Read more

How To Increase the Interactivity of Videos with YouTube Cards

YouTube’s new interactive cards.                                               How to Increase the Interactivity of  Videos with You Tube cards.     As video marketers, we have been helping our clients use annotations in their YouTube videos […]

Read more

LinkedIn Profile Images You Shouldn’t Use

LinkedIn Profile Images You Shouldn’t Use Unlike other Social Media networks where one not-so-great photo doesn’t really make a difference -there’s plenty more that people can look at to get an idea of what you are like as a person- your profile photo on LinkedIn is your one chance to portray yourself as a business […]

Read more

How Video Boosts Website Effectiveness

  How video boosts website effectiveness Did you know that as well as pride of place on your website video can make a massive boost to website effectiveness? The trick is to plan how and when you’re going to use the videos, right from the conception stage. So, how does video make this huge difference? […]

Read more

3 Ways To Get Hired Using Video

Have you thought about using video to get yourself hired? Get hired using video! Have you thought about how you can get hired using video? More and more candidates are doing just that, and I’ve had personal experience of this in the last week. One of my daughters has been looking for summer work, and […]

Read more

6 Ways to Use Video to Hire Top Candidates

6 Ways to Use Video to Hire Top Candidates Recruiters – Did You Know That You Can Use Video to Hire Top Candidates for Your Job Vacancies? It’s becoming more and more common for employers to use video in the recruitment process – a great way get to know the candidate in person, and also for them […]

Read more

Bag That DREAM Job Using Video

Bag That DREAM Job Using Video Have you thought about using video to get yourself hired?  More and more candidates are doing just that, and I’ve had personal experience of this in the last couple of months. One of my daughters was looking for summer work, and started filling out the usual application forms. However, […]

Read more

9 Reasons Your Video Content Is Not Being Watched

9  Reasons Your Video Content Is Not Being Watched   Videos and Views Ok, so you’ve had a fantastic video produced, and put it onto your website where it looks lovely! But… you then go to YouTube to take a look at the views it’s had and it’s not many!   The question you then have […]

Read more

The Story of Making a Promotional Video – ‘Bollox the Movie’

The Story of making a Promotional Video: ‘Bollox the Movie‘ Towards the end of the summer Ginger Multimedia shot a Promotional Video for a new and upcoming brand called Bollox. It’s a fantastic product, and a great company and we had such great fun filming this video, with a brilliant team: film crew and actors, so we […]

Read more

How Much Does It Cost To Produce A Video?

How Much Does It Cost To Produce A Video? How Much Does Video Cost? We often get asked how much video costs and it is a difficult question to answer because it completely depends on what type of video you want, the style of the video, how much editing needs doing and what additional extras […]

Read more

How To Use Images To Increase Engagement On Social Media

Social Media is a very powerful and widely used tool. Used correctly it can help reach a huge audience and can be used to increase conversions. However, sometimes it can seem a little repetitive and no matter how much you post you get nowhere; no likes, shares or comments on your posts. If you want […]

Read more

5 Questions To Consider When Producing A Whiteboard Animation Video

5 Questions To Consider When Producing A Whiteboard Animation Video A Whiteboard Animation Video is an extremely effective way to market your brand and increase your sales. This article tells you a little about Whiteboard Animated Videos and illustrates five questions that you should consider before you produce a Whiteboard Animation Video to ensure that […]

Read more

How To Upload Media To Your LinkedIn Profile

How To Upload Media To Your LinkedIn Profile If you’re not harnessing the power of uploading your videos and images to LinkedIn you’re missing a huge marketing opportunity. LinkedIn users can add visual content to their profile pages, which gives more depth to the written content already displayed on the site. You can add videos, images, presentations, […]

Read more

10 Questions To Ask A Video Production Company

How to avoid wasting time and money on the wrong Video Production Company. If you’re thinking about hiring a Video Production Company, how do you choose the right one for your project? Here’s ’10 questions to ask a Video Production Company’  to ensure you know that they understand your company and your brief so that […]

Read more

YouTube vs Vimeo?

YouTube Vs Vimeo? With a full summer of big sporting fixtures, we thought it was about time to write about another match, the one between YouTube and Vimeo. If you use, or want to use a video hosting platform to gain brand recognition from a vast audience, then you are probably wondering what platform would be best […]

Read more

Here’s Why You Need to Optimise Your YouTube Channel

Here’s Why You Need To Optimise Your YouTube Channel  One of the first things we do here at Ginger when we’re asked to produce a video for a Client is to look at their YouTube Channel. Why do you need to optimise your YouTube Channel? Because it is the face of your Brand on YouTube. Let’s put […]

Read more

Facebook Roll Out New Video Metrics

Facebook are introducing some new video metrics that are going to be really exciting. What they are rolling out will mean that anyone posting videos on Facebook will be able to unleash the whole power of video. In  this post I will: 1) Outline  some of the main points of the video metrics 2) Give […]

Read more

6 Reasons You MUST Be Using Video On Landing Pages

6 reasons you MUST be using Video on Landing Pages  The Power of  a Landing Page Video The challenge of capturing and keeping a viewer’s attention for longer than 8 seconds explains why innovate marketers are always on the lookout for creative and effective strategies that will make their landing pages more engaging to viewers. […]

Read more

Ginger Multimedia’s favourite 2013 Christmas Video Marketing Campaign

‘Tis the season for sharing………right?  Well, Harvey Nichols thinks differently!   I’m sure that you will have seen some of the fantastic Video Marketing Campaigns this year from the likes of Marks and Spencer, John Lewis, Sainsbury’s, and Aldi to name just a few. You’ll no doubt have a favourite! Ginger Multimedia’s  favourite Video Marketing Campaign has to be […]

Read more

Corporate Video Company near Newbury and Reading having a record November!

Corporate video company near Newbury and Reading going Strong! So what an amazing November this is going to be. We have a lot of work already booked in and we will be visiting Nottingham, North Yorkshire, and Birmingham along with a lot of local work also. Why are we so busy, simple really we produce […]

Read more

How to Apply SEO Key Words to a Video on You Tube in 10 minutes

How to apply SEO key words to a video on You Tube in 10 minutes Here at Ginger we’re passionate about not just producing videos, but also ensuring those videos get the best chance of found and watched. Let’s face it, you want the best return on your investment of course. One of the most effective […]

Read more

Video production for business – around the country for Ginger Multimedia, from Newbury, Hampshire, Swindon,Berkshire to Lincolnshire!

Video production for business Wow, a busy week for us last week with video shoots in Berkshire, Hampshire and Lincolnshire! Early in the week we started with a video shoot of a lovely Multi Award winning independent health food store in Newbury. We’ll post the video of this once it’s been edited. Mid week, shooting […]

Read more

Promotional Videos will bring you business

Promotional Videos will bring you business   Promotional Video production covering Newbury and Reading  No matter what industry you’re in, there’s no better way to promote your business than via video. As technology becomes an integral part of consumers’ lives, promotional videos ( promo videos) are an effective tool for businesses to market. There really […]

Read more

Video production Newbury – the power of Testimonial Videos

Testimonial Videos There isn’t a better, more genuine way to promote your product or service than a customer testimonial video production. Let’s face it, people just don’t believe what you say about your own company!  Imagine a satisfied customer singing the praises of your service or product? How you present the testimonial is very important. […]

Read more

Promotional videos can help your business

We are a Multimedia Company, producing videos and photography, and our studios are based near Swindon, Reading and Newbury. Company Showcase Videos   A Company Showcase Video can have a huge impact on your company. It can help with your Company branding, bring your website to life, showcase your products or services. Optimise your content  Most […]

Read more

Corporate Video Production Company near Newbury getting a new brand

As a Corporate Video Production Company near Newbury we are very conscious of our brand image as you would expect from a company working in visual media. So we are very excited as our new brand is about to go live within the next week! It has been a hectic few months at Ginger working […]

Read more

Hotel Video Tour- Video Production Company

Hotel Video tour This is a hotel video tour we have just produced. Videos are a fantastic way to communicate with your prospective clients, especially effective for the hotel and leisure industry. We love producing videos, and we even travel the length and breadth of the UK in order to reach some of our client’s […]

Read more

Testimonial Video Shoots in the Thames Valley

Testimonial Video Shoots in the Thames Valley This week is all about testimonial videos in the Thames Valley. Being a corporate video production company based near Newbury most of our work comes from Reading, Swindon and Newbury. Having said that we do travel all over the UK for our clients. This week we have been busy […]

Read more

Video Company near Newbury and Reading Shoots Video Testimonials for Corporates

As a video production company based near Newbury and Reading we  work for many Thames Valley businesses. This past week we have been very busy shooting video testimonials. These are a very powerful way to offer reassurance to people looking to possibly use your service or products. They make your website more interesting and generally […]

Read more

Testimonial Videos

The power of Testimonial Videos We are a  video production company based near Reading and Newbury  and we have been very busy shooting video testimonials videos in the Thames Valley recently. These are a fantastic way of promoting your business and giving potential clients the confidence to contact you.   Testimonial Videos are very powerful […]

Read more

Video Production Company Reading and Oxford Shoots Seminar and Testimonial Videos.

As a Video Production company working in Reading and Oxford we had a busy week shooting Seminars and testimonial videos for corporate clients.   If you would like to see some of the work we produce- check out our gallery What’s the next step? If you’d like to discuss your ideas for a project please just contact […]

Read more